With a new quarterback, a new-look offense, a shiny new coaching staff and a new attitude to playing football in Carolina, the Panthers are now changing their logo for the first time in their 18 year history.
While the changes aren’t enormous, the new logo is edgier & sleeker. The team says it’s a much more a “aggressive and contemporary look,” something that is reflected in the team’s current direction on the field. With the changes, comes an attitude the Panthers want to start with a new era in Carolina.
The Panthers have kept the base of the design the same, tweaking the look to make it more 3D. Keeping the base is important, as too much change can ruin what little tradition the Panthers have. You only need to look to great sports teams to see that most have had a similar uniform and logo in their rich and storied history, with a minor tweak here and there. The Panthers have followed that and evolved. (See here for video of the evolution of the logo, via Panthers.com)
Looking and comparing the 2 logos, the new one would probably have a better chance of ripping you to shreds than the older, original logo. The older logo whilst still good, was getting outdated and had the mentality of a house cat. Pussycats, was the consensus of most football fans.
The subtle changes include the teeth which have been made bigger, sharper and curvier – making the logo the much more feared type, rather than the friendlier type. The eyebrows are gone; something that probably shouldn’t have been on there to begin with. It was the 90’s, who could honestly blame them for giving a panther eyebrows, going for the Garfield look rather than the look of fear.
My only line of thinking as to why it even had eyebrows is that the creators thought, ‘Hey, the logo is new to the league. The friendlier he is, the more logo friends he’ll make. The better he’ll fit in and the less chance that he’ll have to move to Los Angeles or Canada in 5 years.’ Wise people indeed.
“We have one of the finest and most recognizable logos in the NFL and wanted to make it as modern as possible without losing the dramatic essence of the mark,” said Panthers President Danny Morrison, on the changes to the logo.
One question remains however, and that is whether or not the Panthers adopt new uniforms for the 2012-13 season. Whilst it would make sense to do so, the Panthers may let the new logo and logo font marinate for a season, just changing the logo on the helmet and uniform.
However, Panthers PR man Charlie Dayton has already jumped in and said there will be no new uniform, no new changes.
“I don’t anticipate any changes at all in the uniforms.”
Smokescreen & mirrors? I think so. One major factor will be the new manufacturer of NFL jerseys, apparel, merchandise and anything else that used to have Reebok smeared all over it.
Nike will be taking over as the NFL uniform manufacturer in 2012-13. In conjunction with Nike taking over, there have been rumours around the web that Nike and the NFL will tweak the Panthers uniforms. Several unofficial blueprint designs have been released, but nothing concrete has been leaked, other than the logo which was leaked prematurely.
The Panthers originally didn’t want to release their logo redesign as early as the Pro Bowl, but had to play the hand they were dealt when a Nike photo on a Facebook page surfaced, raising questions.
According the to Scott Fowler at the Charlotte Observer, the Official Nike Football Facebook page showed 32 pictures of different versions of a new NFL glove produced by Nike, each with a NFL team logo.
When the Panthers glove is shown, instead of the old logo we know as the Panthers logo, the Nike gloves had a different logo , one almost identical to the new logo the Panthers just released, which was probably a week or so away from being unveiled.
To avoid confusion, mass hysteria and all that other stuff that goes with a PR problem, they stuck a fork in it and released the logo. Credit for the new logo should go to the NFL’s creative marketing team, whom were responsible for the facelift.
And what a facelift. To complete an awesome tweak, personally this writer and fan would love to see some Panthers all-black uniforms, which would be bad ass. Similar to Oregon, but better and with the Carolina blue striking through the uniform that actually resembles a real, killer Panther.
After the latest from Charlie Dayton, you would be allowed to think it won’t happen. And there’s a reason the Panthers PR man has shutdown any possible speculation of new uniforms.
It’s the simple reason of putting a lid on something before it blows up and other leaks burst from the team’s waterpipe. No one likes a leak, not unless you’ve had 10 Bud’s and there’s a long line forming to the male bathroom at the local watering hole.
Shunning any possible hope of a uniform change is PR work 101. He knows how badass the new uniforms are. He wants it to be released the right way, a secret for now; big show later. Maybe the Big Cat, owner Jerry Richardson has made it clear he wants it to be this way too. A media conference with Cam Newton and this year’s first round draft pick, alongside Steve Smith, Jon Beason and Coach Rivera. It has feature TV movie written all over it. Keep it on the down low, until it’s ripe to pick.
Of course, it’s all mere speculation. But that’s the business we’re in. To talk about crap that might happen, and then report on it and why it didn’t happen at all the way we thought it would.
Here are a few examples of what it could be like:
Until we know more on this front page news, in the meantime while we sit at home and watch the computer screens for breaking Panthers uniform news, here’s a picture of Cam Newton. Love him or hate him, gotta love that marketable smile.
Anyways, enjoy the Super Bowl this week and all the festivities of tradition and greatness, that go with the magical big dance in Indianapolis. As a NFC man, my money is on the Giants. Should be a great game, except the halftime show. Good time for halftime sex.